did people start calling? >> absolutely. oh, we saw this, it looks so fabulous, and i didn't know there were so many choices. it's been a wonderful boon for our business. >> reporter: in the uk, haines and leggs reported 85% increase in the sales of nude hose in the last year. back in the u.s., hollywood is starting to embrace the trend. sarah jessica parker. mish ga barton. still, not everyone's convinced there will be a run on stockings any time soon. nude panty hose. a yes or a no? >> i don't think so. not for me. >> it's kind of old-fashioned, out of style. >> reporter: sharyn alfonsi, abc news, new york. >> i've got to say i'm not sure i'm ready to sport a pair of nude hose just yet. how about you, rob? >> i'm definitely not going back, i don't like the way they bunch up, especially in the summer. >> do you like the lady with bare legs? >> i like that lady. i like that jacket too. >> that's a good look for you. >> good morning, mrs. robinson.